ShoeDazzle’s Hollywood Stylist Mailers

On January 28, 2016 by Kasey Jones, Ink.

Screen Shot 2016-01-27 at 4.58.27 PM
If you’re a shoe lover like me, you know about ShoeDazzle. If for whatever reason you don’t know about ShoeDazzle, well, let me introduce you. In 2009, ShoeDazzle created a new way to spoil women who love fashion and lust after shoes. Essentially, you take a style quiz and receive a personalized showroom. From there you can shop to your customized heart’s content. Millions of women now get their personalized fashion fix from ShoeDazzle with access to top trends, style inspiration and world-class service.

ShoeDazzle recently treated 23 top tier Hollywood Stylists to their favorite styling essentials. They came to me to help create a durable, unique and custom-feeling way to brand the mailer with the ShoeDazzle logo (mailer = influencer gift for those not in the biz), and to hand-scribe personalized bag tags. Included in the gift, which went out to stylist superstars including Petra FlanneryLeslie Fremar, and fashion duo Kemal Harris & Karla Welch, were ShoeDazzle’s in-demand styles of the season, as well as product from St. Tropez Tan, Bloomnation, Lauren B. Beauty, Club W, LAIT, and Hollywood Fashion Secrets.

The project was a fun challenge to take on because we had to find a way to make the branding pop, but also be durable, permanent, on-brand and unique. Once I got my hands on the bags I was able to come up with a branded plaque that popped and held up against the roughest stylist schlepping.

Here are some pics of ShoeDazzle’s Hollywood Stylist Mailers, as well as some highlighted shoe selections from this season:
Shoe Dazzle_Kasey Jones, Ink.IMG_9609Shoe Dazzle_Kasey Jones, Ink.FullSizeRender_1Shoe Dazzle_Kasey Jones, Ink.FullSizeRenderShoe Dazzle_Kasey Jones, Ink.FullSizeRender_6Shoe Dazzle_Kasey Jones, Ink.FullSizeRender_4Shoe Dazzle_Kasey Jones, Ink.FullSizeRender_5Shoe Dazzle_Kasey Jones, Ink.FullSizeRender_2Screen Shot 2016-01-27 at 5.30.30 PM


Leave a Reply

Your email address will not be published. Required fields are marked *