National Hugging Day

On February 14, 2018 by Kasey Jones, Ink.

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What’s stronger than the power of a hug? Not much according to The Hug Alliance. That’s why Huggies & The Hug Alliance celebrated the power of hugs at this year’s National Hugging Day by attempting The Guinness World Record for the most nationalities in a group “HUG MOB“!

National Hugging Day was initially created for family and friends to hug often and freely with one another. Since it’s inception in 1986 (yes, it’s been a thing for that long), there has been an abundance of past and current research that finds positive touch, such as hugging, improves one’s physical, emotional and spiritual health. Thus, CHALK SHOT was thrilled to work with The Hug Alliance and their presenting sponsor, Huggies, to help spread the power of a hug. This year, The Hug Alliance wanted to create a historic event where they brought people together to set the Guinness World Record for the Most Nationalities in a Group HUG MOB. The event took place at Agape International Spiritual Center in Culver City, with a VIP After Party at Mystic Crystal Gallery in Venice Beach. The Hug Alliance brought on CHALK SHOT to capture the power of a hug in their open-air Photo Booth with a custom backdrop and props to add branding and design to each shot. The backdrop doubled as a background for press interviews where people of different nationalities were interviewed on the power of hugging. To add a personal touch we created.

Below are photos from the two-part National Hugging Day event, along with our new pre-designed Heart Confetti backdrop that can be personalized for your next shindig (just in time for Valentine’s Day!):
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