LOCALish Traveling Press Backdrop

On January 3, 2019 by Kasey Jones, Ink.

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Have you ever spent the day as a tourist in your own city? Found yourself somewhere in your town and wondered, where should I go? Had people visiting and run out of ideas of what to do? Us too! Then we partnered with the team behind LOCALish, a new series on abc, that’s all about Good food. Good people. Good living. LOCALish focuses on bringing out the good in America’s cities through locally-sources stories that transcend city limits so viewers can live like a local wherever they go. Each episode gives you the inside scoop on the coolest places and experiences around town that only a local would know.

In preparation of LOCALish’s national press and viewer awareness tour, the team at abc approached us for a traveling photo opportunity that could also have an interactive element to it. Our CHALK SHOT IN-A-BOX package for brands was the perfect solution to their need. To highlight the show’s content, we designed a vibrant visual map of different city landmarks (think the Bean in Chicago, the Golden Gate Bridge in San Francisco, the Statue of Liberty in New York City, the Hollywood Bowl in Los Angeles, and of course, abc Studios in beautiful downtown Burbank) that all came together to create a local(ish) landscape. The CHALK SHOT IN-A-BOX was as not only a conversation starter, but doubled as both an instagram worthy backdrop and focal point display for the LOCALish team to use in their presentations. In terms of the interactive element, guests could write their recommendations on places the show should highlight based on LOCALish’s different segment categories. Although everyone had different ideas of where and what to highlight, it was “Secretly Awesome” and “Worth the Wait” to see what people considered their “My Go-To”. (Those are some of the segment category names…See what we did there?). The backdrop was so fun, we ended up making cell phone cases out of the art for the LOCALish team!

Below are some photos of LOCALish’s CHALK SHOT IN-A-BOX backdrop, some behind-the-scene pics, and a group shot of the LOCALish team at abc in front of the backdrop:

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Behind The Scenes:

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